Of note: we sat down two weeks ago at our semiannual strategy and positioning meeting to evaluate ourselves, our clients, and our projects of the past six months. Some common themes cropped up around our most fulfilling, creative and successful projects.
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Our young design assistant, D.J. Trischler joined us in late August of 2008. He has been passionate and committed from the start and his fresh eye has been able to give us a new perspective on our studio in a number of ways. We asked him to pick out few things he felt were important for us to communicate about Widgets & Stone.
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Which of these is design? “To execute some order or to provide a practical means for accomplishing some aim” or “to provide a plan, method, or series of maneuvers for obtaining a specific goal or result.”
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I first heard the idea from Stefan Sagmeister in November of 2000. In one of our meaningful meandering conversations, he dropped a tidbit that hit me like a tidal wave: he said that he only presented one finished idea to the client. I was a bit taken aback, could I possibly get away with just ONE design proposal for my clients?
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What's a sustainably-minded designer to do? Is it enough to specify soy or vegetable based inks on paper that is biodegradable or 100% recycleable? What about using plastics made only of corn or other biodegradable materials? Or, what if I only design web sites now and therefore produce no trash except for the horrifically unrecycleable computer I use to make it?
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